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BARC Connects its 1,000th Internet Subscriber


Lexington, VA ; On September 9, BARC Connects hit a major milestone. The subsidiary of BARC Electric Cooperative installed ultra-high-speed Internet to its 1,000th subscriber. BARC celebrated this milestone by rewarding the lucky subscriber with a free upgrade to “gig service” or 1,000 megabits per second Internet speed. As expansion continues for the groundbreaking fiber construction project in Rockbridge County, Virginia, reaching this milestone demonstrates the need and desire for broadband service in this rural service area. Richard and Susan Wager of Fairfield, Virginia had the fortune of being BARC’s 1,000th subscriber. Wager’s residence and farm is located in Rockbridge County and is served electrically by the Cooperative as well.

The Wagers, who own and operate Somerset Farm in the northern part of Rockbridge County, described access to reliable broadband as a life-changer for both their home and farm business. “BARC’s broadband affords us the convenience of modern living as we build our life in this beautiful, rural location in Rockbridge County with the perfect views,” Richard Wager said. Susan Wager is also excited about the opportunities it will provide for the farming business. “We can now communicate directly and immediately with customers, letting them know when our products of eggs, meat or milk are ready. And with Internet service we are able to process credit card payments for easier transactions.

Ours is a story about the cooperative spirit – working together with the local community and our customers for the betterment of everyone,” said BARC CEO Michael Keyser. “The Wagers’ story really echoes our cooperative roots, when we were first formed to connect rural homes and farms with electricity. It couldn’t be more fitting.

BARC broke ground on the project in the county in 2017 and continues to connect both electric service consumers and non-BARC consumers with reliable broadband services, including high-speed Internet, local and long-distance telephone, and cable television. BARC’s project promotes quality of life, provides necessary infrastructure for economic development opportunities and provides access for educational resources. By year-end, BARC will be expanding the project to Bath County, as well.

To bring Internet service to unserved consumers where our headquarters is located will be yet another huge milestone for BARC and for the electric consumers we have served for over 80 years with reliable electricity. That the people of the tiny village of Millboro will soon have better Internet than people in Los Angeles, Chicago or New York will be quite remarkable,” Keyser said. Updates on the broadband project can be found on the companies’ websites: and 

Additional information about the Wagers and Somerset Farm can also be found on our websites. 

About BARC

BARC Electric Cooperative is a customer-owned electric cooperative serving 13,000 residents, farms and businesses across five counties in Virginia. To continue to serve and meet the needs of its members, BARC constructed the first community solar garden in the Commonwealth and provides high-speed Internet, telephone and television service through BARC Connects, its wholly-owned fiber-to-the-home subsidiary. This institution is an equal opportunity provider and employer. To learn more about all the exciting things happening at BARC, visit and